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We adapted by setting the alarm clock earlier and earlier. Both companies will showcase product lines at the North American International Toy Fair in separate displays on the main floor of the Jacob K. Now, we have to adapt every day to survive. Its first program hits retail this spring, an ImaGENNation-owned and developed feature plush licensed to Beverly Hills Teddy Bear, which the company plans to market under multiple brand names. The Bridge Direct acquired Basic Fun! Attendees even. The company expects to launch Cozy Wings on TV this spring, and then at retail later in the year. Stores in Canada will not be affected. Then, we were slammed by an unprecedented, exponential increase in online sales, and we were short of people trained in shipping. The first topic that the experts will address is the future toy consumer and the future retail ecosystem for toys. The Association also recently partnered with ProdigyWorks to help develop a clear view of the future of play. Laurie Schacht President thetoyinsidermom gmail. Founded by consumer marketing veteran Genna Rosenberg more than 20 years ago, ImaGENNation delivers strategic IP and brand development, creative marketing and content services, business models, and partnerships. According to Appell, toymakers will capitalize on the unboxing trend on social media to get kids even more excited about collectible toys, which were a key growth category for the U. Holiday How retailers can secure customer devotion. Corporate Headquarters. The panelists will include known innovators and creators as well as educational and play experts who will talk about how play contributes to developing qualities shared by inventors, entrepreneurs, artists, and others. For more information, visit astratoy. Have no fear, there will be plenty of technology that will get people excited. The findings will be unveiled at PlayCon. The company began to put its portfolio of brands and companies together and moved forward as Basic Fun! Platinum and Title sponsors are invited to host their own private events on July 10, the morning of July 11, or July Throw a party for select groups of influencers, theme the experience toward a new brand or product launch, or just get to know top-tier influencers in a more intimate environment! Read the full story on toybook. Last year, more than 75 exhibiting brands treated kids to engaging activities and unique events, including a Minecraft VR station, a giant Nerf arena, an augmented reality Ben 10 experience, builder demos with Magformers, ALEX Spa experiences, giant LEGO brick piles and race ramps, live product unboxings, Jedi Training with the Empire Saber Guild, and a Shopkins fashion show. Products that. By comparison, all of the top five reasons for online shopping were transactional:. The Board of Directors of Jakks Pacific authorized a Special Committee comprised solely of independent directors to evaluate the Expression of Interest. For the second year in a row, Sweet Suite will partner with top YouTube creators to bring Sweet Suite Live—a livestream of toy unboxings—to the event floor. No part of this publication may be reproduced or transmitted in any form, or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, without written permission from the publisher. The kid in me was extremely impressed. Just in time for a firstlook at the hottest holiday toys, HoliDAY of Play is a great place to show off new products and be a part of the first round of holiday shopping coverage. Jakks Pacific is the master toy licensee for The Incredibles 2. The event will welcome more than digital influencers, members of traditional press, and 80 toy brands to meet face-to-face and get hands-on with the hottest toys and games of the season. The store closings will begin as early as this month, with the majority of locations closing by mid-April. Those who are really on trend have rainbow unicorn poop. Consumers are ready for it and the products make sense. Jacob K. All this in a year that saw a 5. The results showed that three of the top five reasons why consumers reportedly shop in stores focused on shopping as an experience, including the ability to interact with the product, looking for ideas and inspiration, and a place for fun. Jane McGonigal, a game designer of alternate reality games aimed toward improving lives and solving real problems and a New York Times best-selling author, will inspire attendees with ideas about the future of gaming. At The Toy Association, she is responsible for the weekly e-newsletter, Toy News Tuesday, and writes articles based on the latest trends in the toy industry for trade publications. Contact her at jbreyer adventurepub. Printed in U. Additionally, The. Volunteers wearing bright orange Toy Bank T-shirts will be on-site to collect toys from exhibitor booths on Tuesday,. At press time, The Toy Association has secured 11 major presenters including two keynote speakers sure to inspire attendees. There was no way to predict such a huge increase and no time to retrain and redeploy our terrific team. In addition, Amazon purchased Whole Foods, securing a ready-made physical footprint in prime locations nationwide. Magical, mystical creatures of all kinds reign supreme, but primarily—and specifically—unicorns, will be around every corner. She has been reporting on new products and toy industry trends for 15 years. Javits Convention Center. Guests will enjoy delicious food and cocktails, all while getting a first look at new product reveals and making new industry connections. At the. This issue takes a look back at key trends, sales numbers, and happenings over the past year in order to help put it all into perspective. Members will be kept apprised of any developments on this topic. To learn more about The Toy Association and the benefits of membership, visit toyassociation. As you walk the aisles of the Jacob Javits Center, be prepared for a lot of poop, snot, and toilet humor. This includes claims arising before the September 18, petition date. Companies are encouraged to contact Paul Vitale at the Toy Association with questions. Pending court approval, the company will close 20 percent of its retail locations. In other words, retailers need to be highly customer-focused and nimble—arguably, what independents do best. The information will be used to develop a rich resource for members and other play professionals that will provide deep insight into the trends forecasted to drive future play patterns—and consumer purchases.

Marissa DiBartolo Senior Editor mdibartolo adventurepub. This marks the first time that the characters will be available in an infant toy range since The Incredibles originally debuted in theaters in The line will be available in the spring, and will include toys inspired by both The Incredibles and The Incredibles 2, which premieres in theaters in June.

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The industry was 14 percent larger in thanwhich calculates to a compounded annual growth rate of 4. As these toys leveled off, squishy toys seemed to replace them as the new fad, and have the potential for a longer life than fidget toys as they morph beyond the cupcake roulette challenge kittiesmama products.

Jacqueline Cucco Editorial Assistant jcucco adventurepub. Basic Fun! The company will. Top sponsors will create custom boxes for YouTubers to open live on camera in the special Sweet Suite lounge, while thousands of followers watch the fun from home. Opinions and comments expressed in this publication by editors, contributing writers, or solicited or unsolicited documents are not necessarily those of the management of The Toy Book.

While the list of top-growing properties based on dollars see more heavily dominated by newer properties, there was only one property on the list launched in Fingerlings.

Musical composer Michael Giacchino will also present a keynote, sharing highs and lows along his professional journey. ProdigyWorks is assembling expert insights from retail and consumer strategists, toy collectors, parents, mobile app developers, mechanical engineers, neuroscientists, and others to bring in high-level outside thinking to address potential innovations and challenges in the toy and play space. For more information, visit the Knowledge Network section of toyfairny. The toy community is in a prominent position to give back to children in need. Periodicals Postage paid at New York and additional mailing offices. Toy Association plans to launch new practical tools to help member companies navigate areas such as environmental sustainability and international standards alignment. I did see one stand out at Dallas Fall Toy Preview: RedwoodVentures has an interactive hologram collectible toy that is simple and. The Association will continue to work with its Intellectual Property Advisory Council to address the issue of IP infringement of toys, with counterfeits remaining a serious threat to both industry and consumers. Contact Elizabeth Max, senior foundation manager, at emax toyfoundation. Plush sales grew by 8 percent, led by Hatchimals, which represented almost half of all gaining toy properties in the supercategory. Lastly, Toy Fair will have you up to your eyeballs in collectibles—blind bags, squishy toys, licensed characters—just be prepared. Our editorial staff works overtime to pack as many new products and trends, and as much industry analysis, into this issue as possible so that we can give you the tools you need to be prepared for the year ahead. The third-fastest supercategory growth came from Dolls, up 4 percent from Disney Moana, Baby Alive, and Barbie were additional growth contributors to this supercategory. In terms of sales performance across the supercategories tracked by NPD, seven of the 11 supercategories posted gains in All Other Toys grew the fastest at 15 percent, driven by fidget toys, which gained momentum around Easter and peaked at the end of June. The Special Committee intends to engage independent legal counsel and an independent financial advisor to assist in its evaluation of the Expression of Interest. This one-of-a-kind cocktail party will welcome traditional press, top lifestyle bloggers, and YouTube personalities to engage with sponsors and experience the top holiday toys. Open to all trade show guests—but specifically tailored to buyers and media—the free seminar will uncover the top toy trends of this year. Even if you have never donated before, TTF is always looking for new companies to help make a difference. Kimberly Mosley, president of the American Specialty Toy Retailing Association, is an experienced, award-winning, results-oriented association executive with a long track record of success in managing association operations, developing innovative programs, and growing revenue. I hope you enjoy this issue of The Toy Book, and if you see any of us walking the Toy Fair show floor, be sure to say hello! LAST YEAR, large national chains closed hundreds of underperforming brick-and-mortar stores, leaving malls and retail districts with gaping holes. The team will use examples from the show floor to illustrate each trend and be available to answer audience questions following the presentation.